Consumers’ valuation for low - carbon emission and low – saturated fat butter
نویسندگان
چکیده
Currently, there is an ongoing debate related to the large environmental impact of livestock greenhouse gas (GHG) emissions and negative effect saturated fat contained in animal foods on human health. In response these adverse effects, dairy producers have adopted strategies reduce effects by modifying conventional feed composition. This study investigated, for first time, Finnish consumers’ willingness pay (WTP) heterogeneous preferences butter derived from milk produced cows fed with lipid-rich rapeseed feed, hereafter called which can GHG cows, content products. Using a hypothetical choice experiment (CE) involving that varied across four attributes (i.e. type content, Carbon Trust label, price), our results show that, average, consumers preferred low-price butter, regular labelled claim “Reduced fat”, branded “Carbon Trust” label. Interestingly, we found one-third were willing premium price feed. Furthermore, younger, higher educated tend prefer These findings provide useful insights into psychology level acceptance attitudes be used marketers communicating public nature new practices emissions,
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ژورنال
عنوان ژورنال: Food Quality and Preference
سال: 2023
ISSN: ['0950-3293', '1873-6343']
DOI: https://doi.org/10.1016/j.foodqual.2023.104859